A visual designer by training I currently lead a team of designers at Squarespace. Previously I was Head of Design at Zalando, Europe’s most successful online fashion retailer and Project Lead at IDEO




At Zalando I lead the team that ultimately drove the redesign of all its touchpoints. From its website to app and emails. Creating a unified experience that serves its 17mln european active customers.

This work required:


Creating buy-in for this initiative all the way up to the company CPO 
Establishing and growing a team of 8+ designers and engineers
Aligning and partnering with 10+ teams across the organisation





At IDEO I had the pleasure to work with innovative companies for a wide breadths of industries. Here a small selection. 


INFARM
I lead a team to support INFARM in developing their vision for the future of urban farming.Together we iterated on their end customer value proposition, developing their brand, industrial design and digital offering. Ultimately supporting them in achieving the next level of funding. Read more on IDEO.com

THE STUDIO
While working as a consultant for Zalando I lead a team that developed the concept for Collabary, a new platform to connect emerging influencers with brands seeking new audiences. Through qualitative research, concept testing and iteration we identified among several competing value propositions the one to focus to build an MVP. 



Previous Relevant (and Confidential) Work

Supporting a programmatic advertising agency to define it’s future

Helping CBA, an australian bank, in developing financial services for south east asian businesses

Helping Swiss Life, the insurance company, in identifying new services for a young audience
Supporting a manufacturer to identify a novel proposition for a TV gestural interface

Collaborating with an energy provider to expand into new markets

Defining the role of conversational interfaces for an e-commerce platform


Here You Find My CV

EDUCATION

Type Design Course
Politecnico di Milano (Consorzio PoliDesign).
Milano, September 2009 - October 2009

Master of European Design (MEDes)
ENSCI - Les Ateliers.
Paris, September 2007 - July 2008

BSc. Communication Design
Politecnico di Milano (POLIMI).
Milano, 2007

Master of European Design (MEDes)
Köln International Schol of Design (KISD).
Köln (Cologne), September 2006 - July 2007

Corso di Laurea in Design della Comunicazione
Politecnico di Milano (POLIMI).
Milano, September 2004 - July 2006

AWARDS & ACHIEVEMENTS

Millennials / La nuova scena della grafica italiana
Selected for an exhibit in Milan displaying the work of young Italian designers. 2015

Data Visualisation
A new map of Europe‘ as well as Dust published in Do/Work’s published in Data Visualisation
2013

Visual Storytelling
The Expo 2015 Map has been published in Gestalten’s Visual Storytelling 2011

EXPO 2015
The visualization has been part of the Expo 2015 exhibition titled ‘1906-2015: verso l’Expo di Milano‘ at Triennale Milano museum, and published by Electa in the exhibition catalog.
2011

Editorial Design
A new map of Europe‘ published on Choi’s gallery Editorial Design
2010

User Friendly Diagrams
Choice published on Pie International Inc User- Friendly Diagrams
2010

DataFlow 2
Choice and A new map of Europe published in Gestalten’s ‘DataFlow 2‘.
2009
EMPLOYMENT

Design Manager
Squarespace
NYC, September 2021 - Present

Design Lead
Squarespace
NYC, November 2020 - September 2021

Head of Design
Zalando
Berlin, April 2017 - August 2020

Digital Design Lead
IDEO
München, September 2011 - April 2017

Visual Designer Consultant
Sevendots
Amsterdam, March 2009 - 2012

Data Designer
DensityDesign Research Lab
Milano, august 2009 - September 2011

SKILLS

Software
Sketch, Principle, Adobe Creative Suite (Photoshop, Illustrator, InDesign), After Effects, Maxon Cinema 4D, Final Cut.

Code
Processing, Framer, React (Basic)

Language
Italian (Native), English (Fluent), French (Fluent), German (Basic).