I am a product design leader focusing on establishing teams and creating the space for them to drive success.
I currently lead a team of designers at Squarespace. Prior I lead a multidisciplinary team of designers and engineers at Zalando and collaborated with Fortune 500 clients at IDEO.
At Squarespace I am currently leading two teams, Apps and Transactions. With a focus on creating the best payment experiences I support the organization by:
Working with my product and engineering counterparts to define and make our vision clear and actionable
Identifying the best growth opportunities for my team members
Institutionalizing processes to ultimately drive quality and alignment
At Zalando I led the team that drove the redesign of all touchpoints, from the website to app and emails. We created a unified experience that serves its 17 million active European customers.
This work required:
Creating buy-in for this initiative all the way up to the company CPO
Establishing and growing a team of 8+ designers and engineers
Aligning and partnering with 10+ teams across the organisation
At IDEO I worked with innovative companies in a wide range of industries. Here is a small selection.
INFARM
I led a team supporting INFARM in developing their vision for the future of urban farming.Together we iterated on their end customer value proposition, developed their brand, industrial design and digital offerings, ultimately helping them secure their next level of funding. Read more on IDEO.com
While working as a consultant for Zalando, I led a team that developed the concept for Collabary, a new platform connecting emerging influencers with brands seeking new audiences. Through qualitative research, concept testing and iteration we identified, among several competing value propositions, that the focus should be on building an MVP.
Previous Relevant (and Confidential) Work
Supporting a programmatic advertising agency in defining its future
Helping the Australian Bank CBA to develop financial services for Southeast Asian businesses
Helping insurance company Swiss Life to identify new services for a young audience
Helping the Australian Bank CBA to develop financial services for Southeast Asian businesses
Helping insurance company Swiss Life to identify new services for a young audience
Helping a manufacturer identify a novel proposition for a TV gestural interface
Collaborating with an energy provider to expand into new markets
Defining the role of conversational interfaces for an e-commerce platform
Collaborating with an energy provider to expand into new markets
Defining the role of conversational interfaces for an e-commerce platform
Here You Find My CV
EDUCATION
Type Design Course
Politecnico di Milano (Consorzio PoliDesign).
Milano, September 2009 - October 2009
Master of European Design (MEDes)
ENSCI - Les Ateliers.
Paris, September 2007 - July 2008
BSc. Communication Design
Politecnico di Milano (POLIMI).
Milano, 2007
Master of European Design (MEDes)Köln International Schol of Design (KISD).
Köln (Cologne), September 2006 - July 2007
Corso di Laurea in Design della Comunicazione
Politecnico di Milano (POLIMI).
Milano, September 2004 - July 2006
AWARDS & ACHIEVEMENTS
Millennials / La nuova scena della grafica italiana
Selected for an exhibit in Milan displaying the work of young Italian designers. 2015
Data Visualisation
A new map of Europe‘ as well as Dust published in Do/Work’s published in Data Visualisation
2013
Visual Storytelling
The Expo 2015 Map has been published in Gestalten’s Visual Storytelling 2011
EXPO 2015
The visualization has been part of the Expo 2015 exhibition titled ‘1906-2015: verso l’Expo di Milano‘ at Triennale Milano museum, and published by Electa in the exhibition catalog.
2011
Editorial Design
A new map of Europe‘ published on Choi’s gallery Editorial Design
2010
User Friendly Diagrams
Choice published on Pie International Inc User- Friendly Diagrams
2010
DataFlow 2
Choice and A new map of Europe published in Gestalten’s ‘DataFlow 2‘.
2009
Type Design Course
Politecnico di Milano (Consorzio PoliDesign).
Milano, September 2009 - October 2009
Master of European Design (MEDes)
ENSCI - Les Ateliers.
Paris, September 2007 - July 2008
BSc. Communication Design
Politecnico di Milano (POLIMI).
Milano, 2007
Master of European Design (MEDes)Köln International Schol of Design (KISD).
Köln (Cologne), September 2006 - July 2007
Corso di Laurea in Design della Comunicazione
Politecnico di Milano (POLIMI).
Milano, September 2004 - July 2006
AWARDS & ACHIEVEMENTS
Millennials / La nuova scena della grafica italiana
Selected for an exhibit in Milan displaying the work of young Italian designers. 2015
Data Visualisation
A new map of Europe‘ as well as Dust published in Do/Work’s published in Data Visualisation
2013
Visual Storytelling
The Expo 2015 Map has been published in Gestalten’s Visual Storytelling 2011
EXPO 2015
The visualization has been part of the Expo 2015 exhibition titled ‘1906-2015: verso l’Expo di Milano‘ at Triennale Milano museum, and published by Electa in the exhibition catalog.
2011
Editorial Design
A new map of Europe‘ published on Choi’s gallery Editorial Design
2010
User Friendly Diagrams
Choice published on Pie International Inc User- Friendly Diagrams
2010
DataFlow 2
Choice and A new map of Europe published in Gestalten’s ‘DataFlow 2‘.
2009
EMPLOYMENT
Senior Design Manager
Squarespace
NYC, September 2022 - Present
Design Manager
Squarespace
NYC, September 2021 - September 2022
Design Lead
Squarespace
NYC, November 2020 - September 2021
Head of Design
Zalando
Berlin, August 2019 - August 2020
Design Manager
Zalando
Berlin, April 2017 - August 2019
Digital Design Lead
IDEO
München, September 2011 - April 2017
Visual Designer Consultant
Sevendots
Amsterdam, March 2009 - 2012
Data Designer
DensityDesign Research Lab
Milano, august 2009 - September 2011
SKILLS
Software
Sketch, Principle, Adobe Creative Suite (Photoshop, Illustrator, InDesign), After Effects, Maxon Cinema 4D, Final Cut.
Code
Processing, Framer, React (Basic)
Language
Italian (Native), English (Fluent), French (Fluent), German (Basic).
Senior Design Manager
Squarespace
NYC, September 2022 - Present
Design Manager
Squarespace
NYC, September 2021 - September 2022
Design Lead
Squarespace
NYC, November 2020 - September 2021
Head of Design
Zalando
Berlin, August 2019 - August 2020
Design Manager
Zalando
Berlin, April 2017 - August 2019
Digital Design Lead
IDEO
München, September 2011 - April 2017
Visual Designer Consultant
Sevendots
Amsterdam, March 2009 - 2012
Data Designer
DensityDesign Research Lab
Milano, august 2009 - September 2011
SKILLS
Software
Sketch, Principle, Adobe Creative Suite (Photoshop, Illustrator, InDesign), After Effects, Maxon Cinema 4D, Final Cut.
Code
Processing, Framer, React (Basic)
Language
Italian (Native), English (Fluent), French (Fluent), German (Basic).