A visual designer by training, I currently lead a team of designers at Squarespace. Previously, I was head of design at Zalando, Europe’s most successful online fashion retailer and a project lead at IDEO.

At Squarespace I am currently leading two teams, Apps and Transactions. With a focus on creating the best payment experiences I support the organization by:

Working with my product and engineering counterparts to define and make our vision clear and actionable

Identifying the best growth opportunities for my team members

Institutionalizing processes to ultimately drive quality and alignment

At Zalando I led the team that drove the redesign of all touchpoints, from the website to app and emails. We created a unified experience that serves its 17 million active European customers.

This work required:

Creating buy-in for this initiative all the way up to the company CPO

Establishing and growing a team of 8+ designers and engineers

Aligning and partnering with 10+ teams across the organisation

At IDEO I worked with innovative companies in a wide range of industries. Here is a small selection.

INFARM
I led a team supporting INFARM in developing their vision for the future of urban farming.Together we iterated on their end customer value proposition, developed their brand, industrial design and digital offerings, ultimately helping them secure their next level of funding. Read more on IDEO.com

THE STUDIO
While working as a consultant for Zalando, I led a team that developed the concept for Collabary, a new platform connecting emerging influencers with brands seeking new audiences. Through qualitative research, concept testing and iteration we identified, among several competing value propositions, that the focus should be on building an MVP.

Previous Relevant (and Confidential) Work

Supporting a programmatic advertising agency in defining its future

Helping the Australian Bank CBA to develop financial services for Southeast Asian businesses

Helping insurance company Swiss Life to identify new services for a young audience

Helping a manufacturer identify a novel proposition for a TV gestural interface

Collaborating with an energy provider to expand into new markets

Defining the role of conversational interfaces for an e-commerce platform

Here You Find My CV

EDUCATION

Type Design Course
Politecnico di Milano (Consorzio PoliDesign).
Milano, September 2009 - October 2009

Master of European Design (MEDes)
ENSCI - Les Ateliers.
Paris, September 2007 - July 2008

BSc. Communication Design
Politecnico di Milano (POLIMI).
Milano, 2007

Master of European Design (MEDes)Köln International Schol of Design (KISD).
Köln (Cologne), September 2006 - July 2007

Corso di Laurea in Design della Comunicazione
Politecnico di Milano (POLIMI).
Milano, September 2004 - July 2006

AWARDS & ACHIEVEMENTS

Millennials / La nuova scena della grafica italiana
Selected for an exhibit in Milan displaying the work of young Italian designers. 2015

Data Visualisation
A new map of Europe‘ as well as Dust published in Do/Work’s published in Data Visualisation
2013

Visual Storytelling
The Expo 2015 Map has been published in Gestalten’s Visual Storytelling 2011

EXPO 2015
The visualization has been part of the Expo 2015 exhibition titled ‘1906-2015: verso l’Expo di Milano‘ at Triennale Milano museum, and published by Electa in the exhibition catalog.
2011

Editorial Design
A new map of Europe‘ published on Choi’s gallery Editorial Design
2010

User Friendly Diagrams
Choice published on Pie International Inc User- Friendly Diagrams
2010

DataFlow 2
Choice and A new map of Europe published in Gestalten’s ‘DataFlow 2‘.
2009

EMPLOYMENT

Senior Design Manager
Squarespace
NYC, September 2022 - Present

Design Manager
Squarespace
NYC, September 2021 - September 2022

Design Lead
Squarespace
NYC, November 2020 - September 2021

Head of Design
Zalando
Berlin, August 2019 - August 2020

Design Manager
Zalando
Berlin, April 2017 - August 2019

Digital Design Lead
IDEO
München, September 2011 - April 2017

Visual Designer Consultant
Sevendots
Amsterdam, March 2009 - 2012

Data Designer
DensityDesign Research Lab
Milano, august 2009 - September 2011

SKILLS

Software
Sketch, Principle, Adobe Creative Suite (Photoshop, Illustrator, InDesign), After Effects, Maxon Cinema 4D, Final Cut.

Code
Processing, Framer, React (Basic)

Language
Italian (Native), English (Fluent), French (Fluent), German (Basic).

A visual designer by training, I currently lead a team of designers at Squarespace. Previously, I was head of design at Zalando, Europe’s most successful online fashion retailer and a project lead at IDEO.

At Squarespace I am currently leading two teams, Apps and Transactions. With a focus on creating the best payment experiences I support the organization by:

At Zalando I led the team that drove the redesign of all touchpoints, from the website to app and emails. We created a unified experience that serves its 17 million active European customers. This work required:

At IDEO I worked with innovative companies in a wide range of industries. Here is a small selection.

Previous Relevant (and Confidential) Work

Here You Find My CV

At Zalando I led the team that drove the redesign of all touchpoints, from the website to app and emails. We created a unified experience that serves its 17 million active European customers.

This work required: